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A rags-to-riches biopic of visionary Joe Weider, set in the world of fitness and starring Tyler Hoechlin (Supergirl), Julianne Hough (Dirty Grandpa), Aneurin Barnard (Dunkirk) and Kevin Durand (Wolverine). Brothers Joe & Ben Weider were the architects of muscle. Along the way they discovered Arnold Schwarzenegger, inspired female empowerment, championed diversity and started a worldwide movement.

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